基本説明
Explores how the media moved from being a peripheral to a central force in U.S. congressional politics.
Full Description
Contemporary members of Congress routinely use the media to advance their professional goals. Today, virtually every aspect of their professional legislative life unfolds in front of cameras and microphones and, increasingly, online. The Public Congress explores how the media moved from being a peripheral to a central force in U.S. congressional politics. The authors show that understanding why this happened allows us to see the constellation of forces that combined over the last fifty years to transform the American political order.
Malecha and Reagan's keen analysis links the new "public" Congress and the forces that are shaping political parties, the Presidency, interest groups, and the media. They conclude by asking whether the kind of discourse that this "new media" environment fosters encourages Congress to make its distinctive deliberative contribution to the American polity. This text brings historical depth as well as coverage of the most current cutting edge trends in new media environment and provides an exhaustive treatment of how the U.S. Congress uses the media in the governing process today.
Contents
1. Introduction 2. Let's Take It Outside: The New Front on the Hill 3. A New Washington Community: The Foundation for Congressional Public Strategies 4. Congressional Responses to Changes: Members Adapt to "Going Outside" 5. The Parties' Public Relations Response: Marketing the "Brand" 6. Running Public Relations Operations on the Hill: Strategies, Successes and Failures in Message Marketing 7. The President Meets Congress in a New Media World: The Public Relations Battle Over the Stimulus Package 8. Thinking Constitutionally: Challenges of Deliberating While Turned Inside-Out
