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Full Description
Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines-political communication, public relations and political science-to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and empirical investigations, and defines a field that is becoming increasingly important and prominent. It offers an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood. As a singular contribution to scholarship in public relations and political communication, this work fills a significant gap in the existing literature, and is certain to influence future theory and research.
Contents
Chapter 1. Political Public RelationsFieldJesper Stroemback & Spiro Kiousis Chapter 2. Political Public Relations: Remembering its Roots and ClassicsDiana Knott MartinelliChapter 3. Political Public Relations, News Management and Agenda IndexingPaul S. Lieber & Guy GolanChapter 4. Political Public Relations and Agenda BuildingJohn C. TedescoChapter 5. Presidential Public RelationsMatthew Eshbaugh-SohaChapter 6. Political Public Relations and Election CampaigningPaul BainesChapter 7. Corporate Issues Management and Political Public RelationsRobert L. Heath & Damion WaymerChapter 8. Political Public Relations and Political MarketingDarren Lilleker & Nigel JacksonChapter 9. Political Public Relations and Strategic FramingKirk HallahanChapter 10. Political Public Relations and Crisis ManagementTimothy CoombsChapter 11. Political Public Relations and Relationship BuildingJohn A. LedinghamChapter 12. Political Public Relations and Government Information ManagementKaren SandersChapter 13. Global Political Public Relations, Public Diplomacy and Corporate Foreign PolicyJuan-Carlos MolledaChapter 14. Digital Political Public RelationsKaye SweetserChapter 15. Political Public Relations Research in the FutureSpiro Kiousis & Jesper Stroemback
