グローバルな文化的背景におけるＰＲ Public Relations in Global Cultural Contexts : Multi-paradigmatic Perspectives (Routledge Communication Series)

グローバルな文化的背景におけるＰＲ<br>Public Relations in Global Cultural Contexts : Multi-paradigmatic Perspectives (Routledge Communication Series)

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グローバルな文化的背景におけるＰＲ
Public Relations in Global Cultural Contexts : Multi-paradigmatic Perspectives (Routledge Communication Series)

Bardhan, Nilanjana (EDT)/ Weaver, C. Kay (EDT)

ウェブストア価格 ¥13,125（本体¥11,932）
Routledge（2010/12発売）
外貨定価 US$ 62.99
ポイント 119pt

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製本 Paperback:紙装版/ペーパーバック版／ページ数 298 p.
言語 ENG
商品コード 9780415872867
DDC分類 659.289

Full Description

While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations.

Providing a critical examination of public relations' contribution to globalization and international power relations, the chapters included here explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. The volume encourages alternative 'ways of knowing' that overcome the shortcomings of positivist epistemologies. The editors include multiple paradigmatic approaches for a more complex understanding of the subject matter, making a valuable contribution toward widening the philosophical scope of public relations scholarship.

This book will serve well as a core text in classes in international public relations, global public relations, and advanced strategic public relations. Students as well as practitioners of public relations will benefit from reading the perspectives included here.

Critical Perspectives in Global Public Relations
How Intercultural Communication Theory Informs Public Relations Practice in Global Settings
Culture, Communication, and Third Culture Building in Public Relations Within Global Flux
Intercultural Typologies and Public Relations Research: A Critique of Hofstede's Dimensions
The Need for a Postmodern Turn in Global Public Relations
Critiquing the Generic/Specific Public Relations Theory: The Need to Close the Transnational Knowledge Gap
Public Relations and Marginalization in a Global Context: A Postcolonial Critique
Chi-Based Strategies for Public Relations in a Globalizing World
Public Relations, Globalization, and Culture: Framing Methodological Debates and Future Directions