Full Description
This third edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which images communicate meaning.
Features of this fully updated third edition include:
new material on diagrams and data visualization
a new approach to the theory of 'modality'
a discussion of how images and their uses have changed since the first edition
examples from a wide range of digital media including websites, social media, I-phone interfaces and computer games
ideas on the future of visual communication.
Reading Images presents a detailed outline of the 'grammar' of visual design and provides the reader with an invaluable 'tool-kit' for reading images in their contemporary multimodal settings. A must for students and scholars of communication, linguistics, design studies, media studies and the arts.
Contents
List of Figures
Preface
Introduction: the grammar of visual design
1 The semiotic landscape: language and visual communication
2. Narrative representations: designing signs of social action
3. Conceptual representations: designing social constructs
4. Representation and interaction: designing the position of the viewer
5 Modality and validity: designing models of reality
6. The meaning of composition
7. Materiality and meaning
8. The third dimension
Bibliography
Index
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- 洋書電子書籍
- Research Perspectiv…
