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Full Description
Effective communication in business and commercial organizations is critical, as organizations have to become more competitive and effective to sustain commercial success.
This thoroughly revamped new edition distils the principles of effective communication and applies them to organizations operating in the digital world. Techniques and processes detailed in the book include planning and preparing written communication, effective structures in documents, diverse writing styles, managing face-to-face interactions, using visual aids, delivering presentations, and organising effective meetings. In every case the authors consider the potential of new technology to improve and support communication.
With helpful pedagogical features designed to aid international students, this new edition of a popular text will continue to aid business and management students for years to come.
Additional content can now be found on the author's website - www.rethinkbuscomm.net
Contents
Introduction 1. Developing your Communication: Deciding where to start 2. How Should we Analyse Communication? 3. What does Communication Mean? 4. How is Communication Affected by the Organisational Context? 5. How Should we Plan and Organise Professional and Business Writing? 6. What is an Effective Writing Style? 7. Effective Design and Visual Aids 8. What Makes Documents Effective? 9. What is Effective Interpersonal Communication? 10. How do Interpersonal Skills Work in Practice? 11. How can we Organise Effective Meetings? 12. How can we Plan and Deliver Effective Presentations? 13. How can we Build Effective Teams? 14. Change, Communication and Future-gazing
