基本説明
Key topics covered in the book include: Managing performance; Marketing; Human resource management; The economics and finance of sport; Strategy; Managing change; Governance of sports organisations; Customer relations; Branding and retail.
Full Description
The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include:
managing performance
marketing
human resource management
the economics and finance of sport
strategy
managing change
governance of sports organizations
customer relations
branding and retail.
With contributions from leading scholars and professionals from around the world, the book illustrates the global nature of contemporary sport business and highlights the opportunities and challenges for managers operating in an international market place. Representing a definitive survey of contemporary issues in sport management, this is an essential reference for all students, scholars and practitioners working in sport.
Contents
Section 1: Managing the Performance of Sport Organizations 1. Contemporary Issues in the Performance of Sport Organizations 2. From Daily Management to High Politics: The governance of the International Olympic Committee 3. The Contingent and Standards Governance Framework for National Governing Bodies 4. The Planned Development of Sport Organizations 5. Managing Customer Expectations Oo Sport Organizations 6. Approaches to Managing Performance in Sport Organizations 7. Forecasting the Performance of Nations in Elite Sport 8. Corporate Social Responsibility in Sport 9. Theoretical Approaches and Practical Strategies for Change Management Section 2: Managing Human Resources in Sport Organizations 10. Contemporary Issues in the Management of Human Resources 11. Human Resource Management in Sport: A service-based approach 12. Volunteer Management in Sport 13. Sources of Support for Employees in Sport Organizations 14. Psychological Contract in the Context of Sport Organizations 15. Managing Contingent Workers in Sport Section 3: The Marketing of Sport 16. Contemporary Issues in Sport Marketing 17. Consumer Loyalty in Sport Participation Services 18. Relationship Marketing: From theoretical issues to its application by sport organisations 19. Sport Spectators' Segmentation 20. Sporting Goods Brands and Retail Store Dramatization 21. Sport Promotion Through Communication: A mass media perspective 22. Sport Sponsorship: Definitions and objectives 23. Ambush Marketing Section 4: The Economics of Sport 24. Contemporary Issues in the Economics of Sport 25. The Economic Analysis of Sport Participation 26. Expenditures on Sport Products and Services 27. Do Sport Clubs Maximize Wins or Profits? And Does it Make Any Difference? 28. International Sport League Comparisons 29. Attendance and Broadcast Demand for Professional Team Sport: The case of English league football 30. The Labor Market in Professional Team Sport: The case of football players in Europe 31. The Economic Benefits to Cities from Hosting Major Sport Events 32. The Future of Sport Management
