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基本説明
Introduces all the key issues facing the contemporary events industry, from health, safety and risk management to sustainability to developing a market-oriented business.
Full Description
Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in the events industry.The book covers every type of event studied on an Events Management course, including sports, music, the arts, corporate events, tourism, and the public and voluntary sectors. It introduces the key issues facing the contemporary events industry, from health, safety and risk management to sustainability to developing a market-oriented business, with every topic brought to life through case-studies, personal biographies and examples of best practice.Written by a team of authors with many years of industry experience, it introduces the practical skills required in every core area of events management, including marketing, finance, project management, strategy, operations, event design and human resources. A companion website for the book includes a dazzling array of additional features, including self-test questions, audio interviews with key industry figures, additional case-studies and PowerPoint slides for each chapter. Events Management: An Introduction is the essential course text for any events management program.
Contents
CHAPTER HEADINGSOPENING1. Introduction to the Events IndustryPLANNING EVENTS2. Event Project Management 3. Event design and productionMANAGING EVENTS4. Event Operations5. Managing the Event Human Resource6. Event Finance7. Event Marketing and Sponsorship8. Event Health, Safety and Risk Management9. Sports Events10. Mega Events11. Public and Voluntary Sector Events12. Corporate Events 13. Arts and Live Entertainment Festivals and Events14. Impacts, sustainability and Legacy15. Events and the media
