体験型ツーリズムのマーケティング Marketing of Tourism Experiences

体験型ツーリズムのマーケティング<br>Marketing of Tourism Experiences

個数：

電子版価格
¥11,013

電子版あり

体験型ツーリズムのマーケティング
Marketing of Tourism Experiences

Scott, Noel (EDT)/ Laws, Eric (EDT)/ Boksberger, Philipp (EDT)

ウェブストア価格 ¥45,608（本体¥41,462）
Routledge（2009/12発売）
外貨定価 UK£ 155.00
ポイント 414pt

在庫がございません。海外の書籍取次会社を通じて出版社等からお取り寄せいたします。
通常6～9週間ほどで発送の見込みですが、商品によってはさらに時間がかかることもございます。
【重要ご説明事項】
1. 納期遅延や、ご入手不能となる場合がございます。
2. 複数冊ご注文の場合は、ご注文数量が揃ってからまとめて発送いたします。
3. 美品のご指定は承りかねます。

●3Dセキュア導入とクレジットカードによるお支払いについて

【入荷遅延について】
世界情勢の影響により、海外からお取り寄せとなる洋書・洋古書の入荷が、表示している標準的な納期よりも遅延する場合がございます。
おそれいりますが、あらかじめご了承くださいますようお願い申し上げます。

◆画像の表紙や帯等は実物とは異なる場合があります。

◆ウェブストアでの洋書販売価格は、弊社店舗等での販売価格とは異なります。
また、洋書販売価格は、ご注文確定時点での日本円価格となります。
ご注文確定後に、同じ洋書の販売価格が変動しても、それは反映されません。

製本 Hardcover:ハードカバー版／ページ数 284 p.
言語 ENG
商品コード 9780415567589
DDC分類 338.47910688

基本説明

Published as a special issue in "Journal of Marketing & Management."

Full Description

This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of 'ordinary' physical goods is no longer a distinguishing factor. Instead people are now seeking the 'extraordinary' with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world's population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun.

This book was based on a special issue of Journal of Hospitality Marketing & Mangement.

1. The Marketing of Hospitality and Leisure Experiences Noel Scott, Eric Laws, and Philipp Boksberger 2. Conceptualizing Experience: A Tourist Based Approach Serena Volo 3. Urban Tourism Precincts and the Experience of Place Tony Griffin and Bruce Hayllar 4. Reading the Landscape: The Development of a Typology of Literary. Trails that Incorporate an Experiential Design Perspective Nicola MacLeod, Deborah Hayes, and Alix Slater 5. The Consumption of Museum Service Experiences: Benefits and Value of Museum Experiences Jennifer Kim Lian Chan 6. Retail and Service Encounters: The Inter-Cultural Tourist Experience Katherine B. Hartman, Tracy Meyer, and Lisa L. Scribner 7. Student Travel Experiences: Memories and Dreams Michael Morgan and Feifei Xu 8. The Staging of Experiences in Wine Tourism Birgit Pikkemaat, Mike Peters, Philip Boksberger, and Manuela Secco 9. Marketing the Leisure Experience to Baby Boomers and Older Tourists Ian Patterson and Shane Pegg 10. Effect of Experience on Cognition, Affect and Satisfaction: The Case of Japanese Visitors to Macau Yi Chen, Xinran Y. Lehto, and Soojin Choi 11. Quality Tourism Experiences: Reviews, Reflections, Research Agendas Gayle Jennings, Young-Sook Lee, Amanda Ayling, Brooke Lunny, Carl Cater, and Claudia Ollenburg 12. Agenda for Co-Creation Tourism Experience Research Esther Binkhorst and Teun Den Dekker