Full Description
Bringing together key writings with original textbook material, the second edition of Media Studies: The Essential Resource explains central perspectives and concepts within Media Studies. Readers are introduced to a range of writing on media topics promoting an understanding of the subject from both contemporary and historical perspectives.
The text is split into three parts covering Analysis and Perspectives, Media Audiences and Ecologies and Creativities. The key areas of study are discussed, with accessible readings from essential theoretical texts and fully supported with an author commentary. Theoretical perspectives are used to analyse contemporary media forms and activities direct students to interrogate readings further and apply their learning.
Encouraging critical and analytical study, Media Studies: The Essential Resource helps students to understand the main theories and theorists within Media Studies.
Contents
Introduction Part 1: Analysis and Perspectives 1. Introduction 2. Images Analysis 3. Narrative as an Analytical Tool 4. The Role of Genre 5. Representation and Age 6. Realism and Documentary 7. Intertextuality 8. Ideology and Advertising Part 2: Media Audiences 9. Encoding and Decoding 10. Researching Audiences 11. Ethnographic research 12. Audience Segmentation 13. Questioning 'Effects' 14. Reality TV Audiences 15. Gendered Consumption 16. Fans Part 3: Ecologies and Creativities 17. Introduction 18. Media in the Global Economy 19. Public Service Broadcasting 20. News Selection and Presentation 21. Regulation and the Press 22. Working in the Media 23. Media Spectacle 24. We are all Celebrities Now Conclusion
