Full Description
Winner of the Association of Fundraising Professionals 2014 Skystone Partners Research Prize in Philanthropy and Fundraising
Traditionally, institutions have relied on wealthy White men to reach their fundraising goals. But as state investment in public higher education lessens and institutions look to philanthropy to move from excellence to eminence, advancement officers continually need to engage all populations, including many that have historically been excluded from fundraising strategies. Based on theory, research, and past practice, Expanding the Donor Base in Higher Education explores how colleges and universities can build culturally sensitive fundraising and engagement strategies. This edited book presents emerging research on different communities that have not traditionally been approached for fundraising—including Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ) alumni, African Americans, Latinos, graduate students, young alumni, women, and faculty donors. Chapters discuss and analyze successful programs and provide practical suggestions and strategies to create and implement fundraising programs that engage these new donor populations. Expanding the Donor Base in Higher Education is an essential resource for any institution looking to expand their pool of donors and cultivate a more philanthropic mindset among alumni and students.
Contents
Chapter 1: Introduction
Racial Minorities
Chapter 2: Engaging and Soliciting African American Alumni - Marybeth Gasman &Nelson Bowman
Chapter 3: An approach to engaging Latina/o alumni in giving initiatives: Madrinas y padrinos - José A. Cabrales
Chapter 4: Chinese American philanthropy: Cultural contexts behind major gifts in higher education - Kozue Tsunoda
Other Alumni Constituencies
Chapter 5: Women as a Donor Group to Higher education - Sara Kaiser & Amy Wells Dolan
Chapter 6: Alumni Giving in the LGBTQ Communities: Queering Philanthropy - Jason C. Garvey & Noah D. Drezner
Chapter 7: Fundraising from doctoral alumni: Going beyond the bachelor's - Anita Mastroieni
Chapter 8: Examining Young Alumni Giving Behavior: Every Dollar Matters- Meredith Billings
On Campus Constituencies & Future Donors
Chapter 9: Faculty and Staff as Prospects and Donors: Giving on Campus - Genevieve G. Shaker
Chapter 10: Building a Culture of Student Philanthropy - Lori A. Hurvitz
Chapter 11: The Influence of Sorority and Fraternity Involvement on Future Giving - Ryan E. Merkel
Chapter 12: Fostering Student Affairs and Institutional Advancement Partnerships - Michael Puma
Chapter 13: Creating an Engagement Model of Advancement for Young Alumni - Luke Greeley
Author Biographies
