Full Description
This volume provides a graduate-level introduction to communication science, including theory and scholarship for masters and PhD students as well as practicing scholars. The work defines communication, reviews its history, and provides a broad look at how communication research is conducted. It also includes chapters reviewing the most frequently addressed topics in communication science. This book presents an overview of theory in general and of communication theory in particular, while offering a broad look at topics in communication that promote understanding of the key issues in communication science for students and scholars new to communication research. The book takes a predominantly "communication science" approach but also situates this approach in the broader field of communication, and addresses how communication science is related to and different from such approaches as critical and cultural studies and rhetoric. As an overview of communication science that will serve as a reference work for scholars as well as a text for the introduction to communication graduate studies course, this volume is an essential resource for understanding and conducting scholarship in the communication discipline.
Contents
Part I. Communication Theory
1. Philosophy of Science: Introducing theory
2. What is Communication?
3. History of Communication
4. The Chicago School and thinking quantitatively
5. Positivism/Causality/Explanation
6. The Frankfurt School and thinking Qualitatively
7. Doing Research in Communication Science
Part II. Communication Research
8. Effects Models of Mass Communication
9. Media Use Models
10. Message Processing
11. Medium Theories (Agenda Setting, Spiral of Silence)
12. Interpersonal Communication
13. Small Group Communication
14. Organizational Communication
15. Persuasion
16. Political Communication
17. Intercultural Communication
18. Health Communication
19. Computer Mediated Communication
20. Relationships, Marriage and Family Communication
21. The Future of Communication
