Full Description
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.
Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:
• Conceptual foundations,
• Institutional and organizational dimensions,
• Implementing strategic communication, and
• Domains of practice
An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
Contents
SECTION 1. CONCEPTUAL FOUNDATIONS OF STRATEGIC COMMUNICATION
Strategic communication: Theoretical foundations and progress of the research area.
(Re-)reading Clausewitz: The strategy discourse and its implications for strategic communication.
The strategic turn in communication science.
Strategic communication and the public sphere.
Dewey, the public sphere and strategic communication.
Communication in a networked world.
Contextual distortion and strategic communication.
Social theories for strategic communication
SECTION 2. INSTITUTIONAL AND ORGANIZATIONAL DIMENSIONS
Strategic communication as institutional work
Cultural influences on strategic communication.
Strategic communication: the role of polyphony in management team meetings
Strategy as communicative practice in organizations.
Good governance and strategic communication
Adopting an entrepreneurial perspective to the study of strategic communication
The role of communication executives in strategy and strategizing.
Organizational goals and behavioral objectives in strategic communication
SECTION 3. IMPLEMENTING STRATEGIC COMMUNICATION
A theoretical framework for strategic communication messaging
Framing as a strategic persuasive message tactic
Image repair theory in the context of strategic communication
Images with messages
Relationship cultivation strategies in strategic communication
Strategic communication in participatory culture
SECTION 4. DOMAINS OF PRACTICE
Institutionalization in public relations
Strategy in advertising.
The strategic context of political communication.
Communicating strategically in government.
Strategic health communication
Strategic activism for democratization and social change.
Strategic dimensions of public diplomacy.
Strategic communication practice of international non-governmental organizations
Terrorism as strategic communication
Strategic intent and crisis communication
Crisis communication and improvisation in a digital age.
Strategizing risk communication.
Strategic communication during change.
Social media and strategic communication
Global strategic communication
