Full Description
In this timely textbook, authors Drezner and Huehls take the interdisciplinary, complex nature of the study of philanthropy and fundraising and apply it to the field of higher education. Covering issues of increasing importance to institutions—including donor cultivation, growth of fundraising at community colleges and minority institutions, engagement of young alumni, volunteerism, and the competing roles of stakeholders—this book helps readers apply theory to the practice of advancement in post-secondary education.
Special Features:
Coverage of historical and theoretical underpinnings and insights from related literature and research.
Discussion of new donor populations including women, communities of color, the LGBTQ population, students, and young alumni.
On-the-ground case studies bring theories into focus by creating a bridge to experience and action.
Practical implications for the design of fundraising campaigns and strategies.
Guiding questions that encourage students to think beyond the current literature and practice.
This textbook bridges research, theory, and practice to help higher education administrators and institutions effectively negotiate the fundraising terrain and advance their institution.
Contents
Series Editors' Introduction
Preface
Acknowledgments
Chapter 1: Fundraising: Theories of Motivation for Giving
Chapter 2: Grounding Institutional Marketing in Theory
Chapter 3: Boards of Trustees and Philanthropy
Chapter 4: Leadership for Philanthropy
Chapter 5: Youth and Student Volunteerism and Philanthropy
Chapter 6: Social Identity and Philanthropy
Chapter 7: Conclusion: A Call to Advance the Field of Advancement Research
Appendix A
Appendix B
Bibliography
Index
