Full Description
The Sports Management Toolkit is a practical guide to the most important management tools and techniques available to those working in the sport and leisure industries. Designed to bridge the gap between the classroom and the workplace, it includes ten free-standing chapters, each of which provides a detailed introduction to best practice in one of the core sports management disciplines. Written in a clear and straightforward style, and free of management jargon, the book covers all the key functional areas of contemporary sports management, including:
marketing
performance management
risk management
human resource management
project management
finance.
Each chapter includes a detailed, step-by-step description of the key tools and techniques and their application; a 'real world' case study to demonstrate the technique in action, plus an extensive guide to further resources and a series of self-test questions. The final chapter offers an extended, integrated case-study, demonstrating how all the key management techniques are combined within the everyday operation of a successful sport or leisure organization. This book is essential reading for all students of sport and leisure management, and for all managers looking to improve their professional practice.
Contents
1. Introduction 2. Understanding the Current Environment: The SWOT Analysis 3. Commencing the Plan: SMART objectives and Key Performance Indicators 4. Managing Risk: What if? 5. Who Will Do the Work? Identifying the People Requirements 6. Appraising the Organization's Portfolio: What Strategic Business Units Should we Focus on? 7. Critical Path Networks: Completing Projects on Time 8. Identifying Where we Make Money: Planning for Profit 9. Appraising Investment Opportunities 10. Case Study: The Great North Run
