ＰＲ研究への視点 Perspectives on Public Relations Research (Routledge Advances in Management and Business Studies)

ＰＲ研究への視点<br>Perspectives on Public Relations Research (Routledge Advances in Management and Business Studies)

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ＰＲ研究への視点
Perspectives on Public Relations Research (Routledge Advances in Management and Business Studies)

Moss, Danny/ Vercic, Dejan/ Warnaby, Gary

ウェブストア価格 ¥15,626（本体¥14,206）
Routledge（2003/03発売）
外貨定価 US$ 74.99
ポイント 142pt

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製本 Paperback:紙装版/ペーパーバック版／ページ数 286 p.
言語 ENG
商品コード 9780415316187
DDC分類 659.2

基本説明

New in paperback. Hardcover was published in 1999. Key issues discussed include: the contribution of public relations to strategic management; the feminization of public relations; the function of rhetorical study in our understanding of modern corporate dialogue; etc.

Full Description

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:-

* the contribution of public relations to strategic management in organizations
* the feminization of public relations
* the function of rhetorical study in our understanding of modern corporate dialogue
* international perspectives of public relations.

A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.

Introduction Part 1 Public Relations and Management Theory: 1 The Origins of Public Relations Theory in Economis and Strategic Management: 2 Strategy and Public Relations Part 2 Contemporary Perspectives of Public Relations 3 A Feminist Phase Analysis of Research on Women in Postmodern Public Relations 4 Public Relations and Rhetoric History, Concepts, Contribution: 5 Psychology and Public Relations Part 3 International Perspectives of Public Relations 6 Public Relations: The Cultural Dimension 7 Towards a Theory in International Public Relations: Initial Delphi Research Supports Generic / Specific Theory; Part 4 Historical-German Perspectives of Public Relations 8 Public Relations in German Speaking Countries: Histories and Contemporary Concepts 9 Public Relations and the Development of the Principle of Separation of Advertising and Journalistic Media Programmes in Germany