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基本説明
This multi-disciplinary collection includes a selection of outstanding classics.
Full Description
Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject can now have, at their fingertips, the key articles and papers that have contributed to the philosophy of cloning business success. Many researchers in the field have only heard of the names, 'Brickley and Dark', 'Rubin', 'Hunt' or 'Oxenfeldt and Kelly', but may never have seen their seminal works through the difficulty in locating the material. Their original articles are reproduced in full here, complete with supporting analysis from the editors.
Contents
Section 1: Franchising - A Conceptual Overview 1. Franchising as an Entrepreneurial Venture Form 2. Colas, Burgers, Shakes and Shirkers: Towards a Sociological Model of Franchising in the Market Economy Section 2: Franchising As An Organisational Form 3. The Theory of the Firm and the Structure of the Franchise Contract 4. The Choice of Organizational Form: The Case of Franchising 5. Franchising: Firms, Markets and Intangible Assets 6. Power in a Channel of Distribution: Sources and Consequences Section 3: Survival and Growth Rates In Franchising 7. Franchising: Promises, Problems, Prospects 8. Survival Patterns Among Newcomers to Franchising 9. Franchising Growth and Franchisor Entry and Exit in the US Market: Myth and Reality 10. Towards a Model of Franchise System Development Section 4: The Ownership-Redirection Debate 11. Will Successful Franchise Systems Ultimately Become Wholly-Owned Chains? 12. Competative Advantage Variation over the Life Cycle of a Franchise 13. What we know about Ownership Redirection in Franchising: A Meta-analysis
