フランチャイジング:国際的考察<br>Franchising : An International Perspective

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フランチャイジング:国際的考察
Franchising : An International Perspective

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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 256 p.
  • 言語 ENG,ENG
  • 商品コード 9780415284196
  • DDC分類 381.13

基本説明

This multi-disciplinary collection includes a selection of outstanding classics.

Full Description


Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject can now have, at their fingertips, the key articles and papers that have contributed to the philosophy of cloning business success. Many researchers in the field have only heard of the names, 'Brickley and Dark', 'Rubin', 'Hunt' or 'Oxenfeldt and Kelly', but may never have seen their seminal works through the difficulty in locating the material. Their original articles are reproduced in full here, complete with supporting analysis from the editors.

Table of Contents

Acknowledgments                                    vii
Introduction and Background 1 (8)
SECTION ONE Franchising: a conceptual overview 9 (38)
Franchising as an Entrepreneurial Venture Form 13 (6)
Frank Hoy
Scott Shane
Colas, Burgers, Shakes and Shirkers: Towards 19 (28)
a Sociological Model of Franchising in the
Market Economy
John Stanworth
James Curran
SECTION TWO Franchising as an organizational 47 (74)
form
The Theory of the Firm and the Structure of 49 (11)
the Franchise Contract
Paul H. Rubin
The Choice of Organizational Form: The Case 60 (21)
of Franchising
James A. Brickley
Frederick H. Dark
Franchising: Firms, Markets, and Intangible 81 (22)
Assets
Richard E. Caves
William F. Murphy II
Power in a Channel of Distribution: Sources 103(18)
and Consequences
Shelby D. Hunt
John R. Nevin
SECTION THREE Survival and growth rates in 121(88)
franchising
Franchising: Promises, Problems, Prospects 127(14)
Shelby D. Hunt
Survival Patterns among Newcomers to 141(22)
Franchising
Timothy Bates
Franchising Growth and Franchisor Entry and 163(25)
Exit in the US Market: Myth and Reality
Francine Lafontaine
Kathryn L. Shaw
Towards a Model of Franchise System 188(21)
Development
Callum Floyd
Graham Fenwick
SECTION FOUR The franchise system 209(44)
ownership-redirection debate
Will Successful Franchise Systems Ultimately 213(14)
become Wholly-Owned Chains?
Alfred R. Oxenfeldt
Anthony O. Kelly
Competitive Advantage Variation over the Life 227(7)
Cycle of a Franchise
Charles M. Lillis
Chem L. Narayana
John L. Gilman
What We know about Ownership Redirection in 234(19)
Franchising: A Meta-Analysis
Rajiv P. Dant
Audhesh K. Paswan
Patrick J. Kaufmann
Index 253