The Consumerist Manifesto : Advertising in Postmodern Times (Comedia)

Davidson, Martin P.

Routledge（1992/08発売）

• 製本 Hardcover:ハードカバー版／ページ数 224 p.
• 言語 ENG
• 商品コード 9780415046190
• DDC分類 659.1

基本説明

Examines the advertising process from within the agency itself, and fom the wider perspective of advertising's dual relationship as both consumer and object, with contemporary cultural theory.