Full Description
Arts management is no longer a resting place for enthusiastic amateurs or artists with insufficient talent to make the big time. Rather, it is increasingly being recognised as a profession with a set of skills which need to be learnt.
Arts Management is a comprehensive handbook for arts administrators working in all art forms and in organisations ranging from small community co-operatives to large national flagships. With extensive Australian case studies, it covers cultural policy, fundraising, legal issues, marketing and public relations, managing people and money and event management.
Arts Management is an essential reference for practising arts administrators and students.
Contents
List of Figures
Preface
SECTION 1: ARTS MANAGEMENT + NATIONALITY
1 Arts Management and national identity
SECTION 2: ARTS MANAGEMENT + THE COMMUNITY
Case Study 1: Arts on fire
2 Marketing
3 Public relations and the media
4 An ethical and legal framework for the arts
SECTION 3: ARTS MANAGEMENT AND THE ORGANISATION
Case Study 2: Arts and crafts industry development
5 Management of people and place
6 Financial management
SECTION 4: THE GLOBAL PERSPECTIVE
Case Study 3: The Arts 2000 initiative
7 Arts management and international influences
Endnotes
Select bibliography
Index
