Absolute Essentials of Public Relations (Absolute Essentials of Business and Economics)

個数:

Absolute Essentials of Public Relations (Absolute Essentials of Business and Economics)

  • 提携先の海外書籍取次会社に在庫がございます。通常3週間で発送いたします。
    重要ご説明事項
    1. 納期遅延や、ご入手不能となる場合が若干ございます。
    2. 複数冊ご注文の場合は、ご注文数量が揃ってからまとめて発送いたします。
    3. 美品のご指定は承りかねます。

    ●3Dセキュア導入とクレジットカードによるお支払いについて
  • 【入荷遅延について】
    世界情勢の影響により、海外からお取り寄せとなる洋書・洋古書の入荷が、表示している標準的な納期よりも遅延する場合がございます。
    おそれいりますが、あらかじめご了承くださいますようお願い申し上げます。
  • ◆画像の表紙や帯等は実物とは異なる場合があります。
  • ◆ウェブストアでの洋書販売価格は、弊社店舗等での販売価格とは異なります。
    また、洋書販売価格は、ご注文確定時点での日本円価格となります。
    ご注文確定後に、同じ洋書の販売価格が変動しても、それは反映されません。
  • 製本 Hardcover:ハードカバー版/ページ数 154 p.
  • 言語 ENG
  • 商品コード 9780367653392
  • DDC分類 659.2

Full Description

Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. It explores contemporary public relations through multiple lenses by focusing on what public relations essentially comprises, how it has come into existence, what contexts public relations works within, what tools and techniques professionals can deploy, and how professionals assess and justify the outcomes of their work.

Divided into two parts - Concepts and Theories, and Applications and Specialisms - the book covers the fundamental theories and concepts and their application in contemporary practice, which together broadly reflect the typical syllabus content for undergraduate, postgraduate, and post-experience introductory courses in public relations. The topics covered in both sections are complemented by mini cases, which showcase academic and professional insights into practice.

Offering a concise and approachable alternative to the mainstream, more heavyweight textbooks available, this book provides a comprehensive introduction to public relations theory and practice.

Contents

Introduction. PART 1: Concepts and theories what is public relations: definitions and disciplinary boundaries? 1. Defining public relations 2. Models, role and scope of public relations 3. Public relations practitioner roles 4. Public relations and communications strategy 5. Public relations ethics and professional standards (Melanie Powell) PART 2: PR applications and specialisms 6. Corporate communication 7. Public relations and marketing 8. Internal/employee communication (Carl Holloway) 9. Crisis management 10. Public relations and public affairs (Peter Osborne) 11. International public relations 12. Public relations and social media (Rebecca Dickenson and Natalie Elvin)

最近チェックした商品