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Full Description
This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.
The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories.
This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.
Contents
Chapter 1 Modeling Drivers of Employer Branding: Agile Role of HR Chapter 2 Assessing the Validity of Employer Branding and Predicting Its Talent- Oriented Outcomes: An Employee's Perspective Chapter 3 The Role of Employer Branding in the Creation of Powerful Corporate Brands Chapter 4 Toward an Integration of the Collaborator's Experience in the Digital Management of the Employer Brand Chapter 5 Employer Branding and Social Media: The Case of World's Best Employers Chapter 6 Corporate Social Responsibility to Corporate Environment Ready: A Paradigm Shift to Organizational Branding Chapter 7 Branding through Workforce Chapter 8 Impact of Knowledge Management on Employee Satisfaction in Nepalese Banking Sector Chapter 9 Strengthening Employer Branding with Corporate Social Responsibility Chapter 10 Enhancing Employee Happiness: Branding as an Employer of Choice Chapter 11 Techno Innovative Tools for Employer Branding in Industry 4.0 Chapter 12 Impact of Employer Branding on Customer Acquisitions and Retentions: A Case Study of Microsign Products
