Full Description
This concise and flexible core textbook integrates a design thinking approach, rhetorical strategies, and a global perspective to help students succeed as technical and professional communicators in today's multimodal, mobile, and global community.
Design thinking and good communication practices are rooted in empathy and human values. The integrated approach fosters students' ability to address the complex problems they will face in their careers, where they will collaborate with people who present diverse expertise, cultures, languages, and values. This book introduces the knowledge and skills as well as agile activities that help students communicate on projects within local and global communities. Parts 1 and 2 introduce the strategies for design thinking, audience analysis, communicating ethically, collaborating professionally, and managing projects to define problems and implement solutions. In Parts 3 and 4, students learn to compose content in text and visuals. They learn to structure and deliver content by choosing the right genre and selecting effectively from the communication options available in today's multimodal environment.
Designing Technical and Professional Communication serves as a flexible core textbook for technical and professional communication courses.
An instructor's manual containing exercises, sample syllabus, and guidance for teaching in a variety of settings is available online at www.routledge.com/9780367549602.
Contents
Part 1: Communicating in the Global Community 1. Communicating by Design 2. Communicating with Diverse Audiences in a Multimodal Environment 3. Communicating Ethically and Professionally 4. Communicating Collaboratively Part 2: Managing Projects through Design 5. Defining the Problem or Opportunity 6. Generating and Evaluating Empirical Information 7. Incorporating Sources: From Research to Communicating Part 3: Designing Content for Audiences 8. Explaining and Persuading 9. Composing Visuals 10. Composing and Structuring Text 11. Revising the Design Part 4: Applying Design to Technical and Professional Communications 12. Career-related Communications 13. Proposals and Grants 14. Business Plans 15. Brief Reports 16. Formal Reports 17. Instructions 18. Correspondence and Online Conversations 19. Presentations, Posters, and Pitches
