Full Description
Trump and Putin in Media Mythologies provides an account of the media portrayal of two presidents—Donald Trump of the United States and Vladimir Putin of the Russian Federation—as mythologized figures.
The book delineates the mythologizing strategies media employ to build these two leaders' narratives and the logic of mythologization of the overall political process. It addresses the construction of the two presidential imageries and the political and cultural needs fulfilled by the archetypes they embody. The volume provides a comparative analysis of two culture-specific narrating strategies that resonate with the two—American and Russian—electorates.
This interdisciplinary account combines the areas of media studies, myth studies, political anthropology, and cultural studies. It will also be an essential read for scholars and graduate students interested in political communication, public relations, and cognitive marketing.
Contents
Preface
Introduction
Part 1: Nationhood, Presidency, Myth
Chapter 1. National mythology and the meanings of presidency
Chapter 2. Delivering the presidential message
Chapter 3. The synchronizing power of myth
Part 2: The Memo's Imprint
Chapter 4. The Technology of storytelling
Chapter 5. News as myth
Chapter 6. One Stage, Two Heroes, Three Scripts: Media Construction of Trump-Putin relations
Part 3: Culture-specific Presidential Imagery
Chapter 7. Culture-specific targeting of the electorate: myth and fairy tale
Chapter 8. Temporal dimension of heroic chronotopes
Chapter 9. Spatial axes of power
Index
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