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Full Description
Mobile commerce transactions continue to soar, driven largely by the ever-increasing adoption and use of smartphones and tablets. The use of this technology gives consumers the flexibility to shop whenever and wherever they want. Mobile Electronic Commerce: Foundations, Development, and Applications addresses the role of industry, academia, scientists, engineers, professionals, and students in developing innovative new mobile commerce technologies and systems to further improve the consumer experience. It also discusses the impact of mobile commerce on society, economics, culture, organizations, government, industry, and our daily lives.
This book brings together experts from multiple disciplines in industry and academia to stimulate new thinking in the development and application of mobile commerce technology. The book covers important mobile commerce topics, such as critical infrastructure management, mobile security issues, new applications and services, emerging development architectures, mobile business solutions, and future research opportunities.
In addition to its multidisciplinary approach, the book also provides a cross-cultural approach intended to overcome cultural barriers and accelerate mobile commerce advancement in the global economy. Authors and researchers from around the world discuss a broad spectrum of methods, tools, and guidelines for designing mobile commerce systems and services in different cultures.
Contents
Mobile Electronic Commerce Foundations and Theories. Enhancing the Effectiveness of Mobile Electronic Commerce Strategy: A Customer-Orientation Approach. Dominant Issues and Conceptual Approaches in Mobile Business Research from 2005 - 2013. Mobile Electronic Commerce Technologies. Critical Infrastructure Management for Mobile Electronic Commerce: Security and Reliability Issues on Mobile Ad Hoc Network. Security of Wireless Ad-Hoc Network. Mobile Electronic Commerce Systems and the Human Perspective. Mobile Social Networking Service Users' Trust and Loyalty: A Structural Approach. Comparative Study of In-Store Mobile Commerce Applications and Feature Selection, Targeted at Enhancing the Overall Shopping Experience. Towards a Mobile Website for www.India.gov.in. Security in Mobile Electronic Commerce. Mobile Electronic Commerce Development. Enhancing Electronic Commerce with Hybrid Mobile Application Development Architecture. Using the Apache Cordova Open Source Platform to Develop Native Mobile Applications. MobiCash: Smart Mobile Payment System. Mobile Electronic Commerce Development. Mobile Electronic Commerce Applications and Mobile Business. Mobile Advertising: The Indian Perspective. e-CRM, m-CRM and ICTs Adoption in the E-Tourism and M-Tourism Industries. Security Intelligence for Healthcare Mobile Electronic Commerce. Automated Teller Machine (ATM) and Mobile Phone Interface in a Developing Banking System. Mobile Electronic Commerce and Social, Economic and Environmental Aspects. Mobile Content and Applications Value Networks: Evidence from the Italian Mobile Telecommunications Market. Segmenting, Targeting and Positioning of Mobile Payment Services. Success Factors Influencing Consumers' Willingness to Purchase Brands Advertised Through the Mobile Phone. Emerging Frontiers. Smart City as a Service Platform: Identification and Validation of City Platform Roles in Mobile Service Provision. Strategi
