Full Description
An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author's own original approach, this is a full and synthetic introduction to semiotics. This book presents general tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, Hébert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm narration and other elements.
The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure - summary, theory and application, making it ideal for course use.
Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis within linguistics, communication studies, literary theory, design, marketing and related areas.
Contents
TABLE OF CONTENTS
LIST OF ILLUSTRATIONS, DIAGRAMS AND TABLES
SYMBOLS
INTRODUCTION
1. STRUCTURAL RELATIONS: HOMOLOGATION
2. OPERATIONS OF TRANSFORMATION
3. THE SEMIOTIC SQUARE
4. THE VERIDICTORY SQUARE
5. THE TENSIVE MODEL
6. THE ACTANTIAL MODEL
7. THE NARRATIVE PROGRAM
8. THE CANONICAL NARRATIVE SCHEMA
9. FIGURATIVE, THEMATIC AND AXIOLOGICAL ANALYSIS
10. THYMIC ANALYSIS
11. SEMIC ANALYSIS
12. DIALOGICS
13. THE SEMANTIC GRAPH
14. ANALYSIS BY CLASSIFICATION
15. ANALYZING RHYTHM AND ARRANGEMENT
16. THE FUNCTIONS OF LANGUAGE
17. PEIRCE'S SEMIOTICS
18. NARRATOLOGY
19. THE ANTHROPIC ZONES
20. A SHORT INTRODUCTION TO SEMIOTICS
BIBLIOGRAPHY
INDEX
