Full Description
This volume showcases new approaches to studying public health in traditional and emerging media, suggesting that we need more analyses that focus on the production of media and on power dynamics, as well as studies of audience reception of media messages.
The collection asks a variety of questions about the role of media in analysing public health. Contributors ask: who is influential in producing the stories we see in the press and on social media? Who benefits, and who is damaged, by media debates on health topics? They investigate the role of big business in seeking to shape public opinion and consumption in print and online media; how issues such as hand washing come to be framed over time by newspapers; how conflicts over immunisations get covered; how health promotion messages do their work; and the positive role of online media in helping foster drug safety. Together, they reach the conclusion that since mass media is a crucial element of civic society, more in-depth understanding of how it works and what impacts it has on public health is essential.
Given the crucial role of the media in shaping health debates, pushing certain issues up the policy agenda, defining problems for audiences and presenting potential solutions, this book's analysis will be of interest to all those studying how the media shape policy, as well as public health researchers with an interest in mass communication. This book was originally published as a special issue of Critical Public Health.
Contents
Preface: Media, Evidence and Debate Introduction - The media and public health: where next for critical analysis? 1. How the food, beverage and alcohol industries presented the Public Health Responsibility Deal in UK print and online media reports 2. Public engagement and the role of the media in post-marketing drug safety: the case of Eltroxin® (levothyroxine) in New Zealand 3. How alcohol marketing engages users with alcohol brand content on Facebook: an Indian and Australian perspective 4. 'To drink or not to drink': media framing of evidence and debate about alcohol consumption in pregnancy 5. Working up a lather: the rise (and fall?) of hand hygiene in Canadian newspapers, 1986-2015 6. Diet, exercise...and drugs: social constructions of healthy lifestyles in weight-related prescription drug advertisements 7. 'I cannot explain it. I knew it was wrong': a public account of cigarette smoking in pregnancy 8. Perception and translation of numbers: the case of a health campaign in Denmark 9. Newspaper coverage of childhood immunisation in Australia: a lens into conflicts within public health 10. Is social isolation a public health issue? A media analysis in Aotearoa/New Zealand
