Campaign Manager : Running and Winning Local Elections -- Hardback （5 New edit）

Shaw, Catherine

Taylor & Francis Ltd（2019/11発売）

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製本 Hardcover:ハードカバー版／ページ数 440 p.
言語 ENG
商品コード 9780367319526
DDC分類 320

Full Description

Successful campaign manager and three-time mayor of Ashland, Oregon, Catherine Shaw presents a clear and concise, must-have handbook for navigating local campaigns. This handbook gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, publicizing, and winning local political campaigns.

Preface How to Use This Handbook The Ten Commandments of Campaigning The Cardinal Sins of Campaigning 1. Precinct Analysis: The Sinners, the Saints and the Savables 2. The Campaign Team and Volunteer Organization 3. The Campaign Brochure 4. Digital and Social Media 5. Fundraising 6. Lawn Signs 7. Targeting Voters 8. Media 9. The Candidate 10. The Issue-Based Campaign 11. Getting Out the Vote (GOTV) 12. The Campaign Plan 13. After the Ball Afterword Notes Appendix A: Conducting a Precinct Analysis Appendix B: Campaigning on a Shoestring