Campaigns and Elections American Style （4 New）

Thurber, James A./ Nelson, Candice J.

Routledge（2019/09発売）

• 製本 Hardcover:ハードカバー版／ページ数 354 p.
• 言語 ENG
• 商品コード 9780367319274
• DDC分類 320

Full Description

With new and revised essays throughout, Campaigns and Elections American Style provides a real education in practical campaign politics. In the fourth edition, academics and campaign professionals explain how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology

Contents

Understanding the Dynamics and the Transformation of American Government -- Creating a Winning Campaign Strategy -- The Use of Survey Research in Campaigns -- Money, Politics, and Policy -- Fundraising Strategies in the 2012 Presidential Campaign -- Differences of Degree -- How the Media Covered the 2012 Election -- Dimensions of Campaigns in the Age of Digital Networks -- The Ground Game -- The Evolution of Microtargeting -- Voter Turnout in the 2012 Election -- Election Law Is the New Rock `n' Roll -- Republican Strategies and Tactics in the 2012 Primary and General Elections -- Campaigns Matter