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Full Description
This book is about the social value of participatory or communityoriented radio and stresses how the politics of race, ethnicity, class, and gender shapetheextentand quality of people's participation in development efforts. It shows, ethnographically, how a number of Mexican ethnic minorities use the communication resources made available to them by a network of radio stations sponsored by the federal government through its lnstituto Nacional lndigenista (INI).
Contents
List of Figures -- Preface -- PART ONE -- Contents -- The Social Value of Participatory Radio -- 1 Introduction -- Participation in Radio-for-Development, -- Mexican Indigenous Peoples, -- La Radio del Instituto Nacional Indigenista, -- Conceptual Blueprint for the Book, -- Notes, -- 2 Methodology -- Selecting the Case, -- Specific Aims, -- Research Methods and Techniques, -- Sample of the Audience Study -- Fieldwork8 -- Analysis, Interpretation, and Caveats1 -- Notes, -- PART TWO -- Indigenous Participation in Production Processes -- 3 Indigenous Peoples and Instituto Nadonal Indigenista -- Indigenous Ethnic Groups in Mexico -- Mexican Indigenismo -- Instituto Nacional Indigenista -- Notes, -- 4 The INI Network -- History of the Radio Cultural Indigenista -- The Network in the Early 1990s -- XEVFS, Radio Margaritas -- Notes -- 5 The Network's Staff and Other Actors -- Stations' Staff Profile -- The Staff of the Network's Headquarters -- Station Staff -- Relationships and Alliances -- The Daily Routines of Radio Margaritas' Staff -- Ideology and the Everyday -- Notes -- 6 The Programming of the INI Network -- Multilingual Broadcasting -- Programming Profile -- Notes -- PART THREE -- Audience Participation and Social Uses -- 7 Radio Margaritas' Target Audience: The Tojolabal Maya -- The INI Network's Audience -- The Tojolabal Maya -- Notes -- 8 Exposure, Listening, and Taste -- Exposure and Differential Modes -- of Involvement in Reception -- Patterns of Taste: Music -- From Live to Radio Broadcast Music -- Diversion Uses -- Radio Margaritas and the Construction of Reality -- Notes -- 9 Social Impact of Radio Margaritas -- Impact of Radio Margaritas -- on Local Information flows -- Radio Margaritas as Community Radio -- Notes, -- 10 Radio and Ethnodevelopment -- Tradition -- Improving Living Conditions -- Notes, -- 11 Outline of Radio Consumption Patterns -- Limitations to Exposure -- Users and Consumers -- Uses of Radio Margaritas' Music -- Enhancing the Local Information flow -- Radio Margaritas as Community Radio -- Traditions and the Reproduction of Culture -- and Society -- Improving Living Conditions -- 12 Participation, Racism, and Social Uses -- Indigenous Participation in the INI Network -- Unequal Participation: Project Beneficiaries -- Racism -- Collective Self-Esteem and Sustainable Development -- Social Uses -- Implications for the Use of Radio-for-Development -- Notes, -- Appendix 1: Conceptual Framework -- Concepts Drawn from Development Studies -- Concepts from Cultural Studies -- Latin American Media Research -- The Research on Latin American Participatory Radio -- Notes, -- Appendix 2: Interview Schedules -- Focus Groups Interview Schedule -- Audience Interview Schedule -- References -- About the Book and Author.
