Full Description
This title was first published in 2001. This text brings together a collection of empirical studies focusing on the relationships which minority ethnic audiences have with and to media texts, both mainstream and minority. The media which comprise the focus for the essays include television, film, advertising, magazines and the press. The field of media studies has moved beyond the model of media consumer as passive recipient towards individuals and groups who are altogether more engaged, responsive and critical. But studies of the interactive media consumer often fail to consider the specific characteristics of "race" and ethnicity which come into play for minority ethnic audiences, and this book aims to add to the limited knowledge of the ways in which ethnic markers intervene in textual understanding and contestation.
Contents
I: Minority Audiences And Majority Media; 1: White Media, Black Audience: Diversity and Dissonance on British Television; 2: Ethnic Minority Media Audiences, Community and Identity: the Case of London's South Asian and Greek-Cypriot Communities; 3: Minority Youth, Media Uses and Identity Struggle: the Role of the Media in the Production of Locality; 4: Black Like Me: Value Commitment and Television Viewing Preferences of US Black Teenage Girls; 5: Interpreting Islam: British Muslims and the British Press; 6: Deconstructing Identity: Multicultural Women and South African Situation Comedy; 7: 'Indians are Like That': Negotiating Identity in a Media World; II: Negotiating Identity Through Alternative Media Use; 8: Learning about Turkishness by Satellite: Private Satisfactions and Public Benefits; 9: Diasporic Audiences and Satellite Television: Case Studies in France and Germany; 10: Sami Media - Identity Projects in a Changing Society; 11: Diasporic Media and Public 'Sphericules'; 12: Australian Dreamings: Cultural Diversity and Audience Desire in a Multinational and Polyethnic State
