Business in Japan : a Guide to Japanese Business Practice and Procedure-- Fully Revised Edition

Norbury, Paul (EDT)

Routledge（2021/04発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 224 p.
• 言語 ENG
• 商品コード 9780367168261
• DDC分類 658.09

Full Description

This book covers the main practical elements of doing business with the Japanese. It gives the reader sufficient background to understand and associate with the Japan of the 1980s as well as support him with the know-how for searching out and grasping the rich opportunities that lie ahead.

Contents

Foreword -- Editors' Preface -- Understanding the Japanese -- 5 -- 10 -- Japanese Industries To 1985 -- 29 -- Working With Japan's Free Market Structure -- 40 -- 57 -- The Value Of Market Research -- The Role And Application Of Advertising -- 82 -- 85 -- The Japanese And Their Changing Economic Environment* -- 98 -- Stocks, Securities And The Brokerage Market -- Strategy & Management -- Management Style -- Japanese Trading Companies In Transition -- Joint Ventures -- 163 -- Setting Up A Small Office -- Smiths Industries: A European Case-Study -- Etiquette And Behaviour -- 190 -- Epilogue