Full Description
Communication isn't static. It shifts and changes. Nicotra's BECOMING RHETORICAL: ANALYZING AND COMPOSING IN A MULTIMEDIA WORLD, 2nd edition, equips you with the tools and knowledge to effectively communicate to countless different audiences and across multiple forms of media. You will learn to analyze and compose in textual, visual and multimodalities -- from evaluating an op-ed piece, to making a video of a consumer product, to creating an entire public awareness campaign -- as you become a confident critical thinker in a 21st century multimedia world. Extremely reader friendly, the book includes diverse and inclusive examples, images and language as well as timely readings on topics such as identity, food insecurity, race and mental health. In addition, MindTap provides anywhere, anytime digital learning solutions.
Contents
Part 1: WHAT "BECOMING RHETORICAL" MEANS.
Introduction. What It Means to Become Rhetorical.
What Is Rhetorical Training? Why Rhetorical Analysis Is Important. Why Rhetorical Action Is Important. What It Really Means to Become Rhetorical: Transfer of Skills.
1. The Basic Rhetorical Situation.
Communicators: How Do They Convince Us of Their Relevance? Appealing to Audiences through Character: How Communicators Build Ethos. Appealing to an Audience through the Strength of a Message: Logos. Audience: Who Is the Communication For? Appealing to an Audience's Emotions: Pathos. For Reflection: Transferable Skills and Concepts. Assignment: Uncover Your Rhetorical Self.
2. The Expanded Rhetorical Situation.
Context: What Are the Circumstances of Communication? Exigence: What Invites You to Communicate? Purpose: What Does This Communication Want? The Means of Communication (Modality, Medium, Genre, Circulation): How Does Communication Physically Happen? For Reflection: Transferable Skills and Concepts. Assignment: Compare Compositions with Similar Purposes But Different Formats.
Part 2: RHETORICAL ANALYSIS.
3. Analyzing Textual Rhetoric.
Thinking Rhetorical About Reading Texts. Writing Summaries. Researching the Rhetorical Situation of a Text. Doing a Rhetorical Analysis of a Written Text. For Reflection: Transferable Skills and Concepts. Assignment: Analyze Op-Ed Pieces and Political Communications.
4. Analyzing Visual Rhetoric.
Thinking Rhetorically about Stand-Alone Images. Thinking Rhetorically about the Placement, Circulation, and Distribution of Images. The Rhetorical Work of Images in Texts. For Reflection: Transferable Skills and Concepts. Assignment 1: Map an Issue through Images. Assignment 2: Write a Comparative Ad Analysis.
5. Analyzing Multimodal Rhetoric.
The Four Modalities: Verbal, Visual, Auditory, Haptic. Thinking Rhetorically About How Modalities Interact. Applying Multimodal Analysis to Video. Applying Multimodal Analysis to Websites and Apps. For Reflection: Transferable Skills and Concepts. Assignment 1: Do a Multimodal Analysis of a Video. Assignment 2: Analyze the Rhetorical Tactics of a Controversial Site. Assignment 3: Do a Comparative Analysis of Competing Websites. Assignment 4: Evaluate the Effectiveness of an Organization's Online Presence.
Part 3: RHETORICAL PRODUCTION.
6. The Invitation to Rhetoric: Defining Rhetorical Problems.
What Is a Rhetorical Problem? Event-Based Problems. Everyday Problems. Tasks for Defining a Rhetorical Problem. Articulating Rhetorical Problems through Writing: The Rhetorical Problem Statement. Addressing a Rhetorical Problem: Public Awareness Campaigns. For Reflection: Transferable Skills and Concepts. Assignment 1: Tune into Event-Based Problems. Assignment 2: Long-Term Assignment: Keep a Research Scrapbook. Assignment 3: Create a Public Awareness Campaign.
7. Responding to Rhetorical Problems with Arguments.
Arguments as Inquiry, Not Fights. Inhabiting an Idea: Arguments as Response. Written Arguments. Visual Arguments. Multimodal Arguments. For Reflection: Transferable Skills and Concepts. Assignment 1: Write an Initial Position Statement on an Issue, Then Question It. Assignment 2: Use Stasis Theory to Map an Issue. Assignment 3: Write an Academic Response Essay. Assignment 4: Write a Letter to the Editor. Assignment 5: Write an Open Letter. Assignment 6: Entering the Discussion. Assignment 7: Create Public Awareness Campaign Posters. Assignment 8: Create an Op-Doc.
8. Explaining.
The Booming Business of Explanations. Explaining as a Rhetorical Activity. The Elements of Explanations. For Reflection: Transferable Skills and Concepts. Assignment 1: Write an Explanation of Something New for Your Audience. Assignment 2: Explain the Same Thing to a Different Audience. Assignment 3: Create an Infographic. Assignment 4: Develop a Concept for an Explanatory Video Series.
9. Defining.
Definitions within Communities. Making Arguments of Definition. Formulating Definition Arguments. As
