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Full Description
Discover the keys to management success as Daft/Marcic's UNDERSTANDING MANAGEMENT, 11E integrates classic management principles with today's latest management ideas. This captivating, market-leading edition focuses on management and entrepreneurial issues within small to midsize companies -- where you are most likely to begin your career - while still addressing challenges in larger global enterprises. Numerous new examples from today's food business further reflect today's trends. You gain valuable insights as you examine best practices in current management. This streamlined edition helps you build practical skills with engaging examples, skill-building and application exercises in every chapter. You examine how change demands innovation and how innovation requires forward-thinking and flexible leaders and organizations. Learn to become the successful manager who seizes business opportunities and leads change.
Contents
Part I: INTRODUCTION.
1. The World of Innovative Management.
Part II: THE ENVIRONMENT.
2. The Environment and Corporate Culture.
3. Managing in a Global Environment.
4. Managing Ethics and Social Responsibility.
Part III: PLANNING.
5. Planning and Goal Setting.
6. Managerial Decision Making.
Part IV: ORGANIZING.
7. Designing Organization Structure.
8. Managing Change and Innovation.
9. Managing Human Resources and Diversity.
Part V: LEADING.
10. Understanding Individual Behavior.
11. Leadership.
12. Motivating Employees.
13. Managing Communication.
14. Leading Teams.
Part VI: CONTROLLING.
15. Managing Quality and Performance.
