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Full Description
These case studies are written as an accompaniment for any student of retailing or those professionals newly working within the retailing sector. Each case demonstrates typical, day-to-day management problems, with a significant practical, problem solving flavour. The case studies have clear learning objectives designed to encourage the reader to develop awareness and experience in the analysis and evaluation of retail business situations.
Contents
Preface The Cases Retailing in Two Currencies; N.Alexander The Road to Empowerment at Sainsbury's; A.Arnold, M.McLean & C.Dutton B&Q Enfield: Staffing a Greenfield Operation; J.Austin & M.Partridge Store Merchandising and Effective Use of Space: The Safeway Experience of In-Store Pharmacies; G.Birtwistle Stress in Grocery Retailing; A.Broadbridge Managing the Impact of New Store Development: Trading Potential at Scottish Power Retail; I.Clarke & M.Pretious Sainsbury's: The Trifling Case of the Missing Trifle R.Cuthbertson & C.Moore European and UK Packaging Waste Legislation: The M&S Response; C.Hart & J.Fernie The Longest Night: Managing a Crisis Event at M&S; C.Hart Superdrug: The Route to Becoming More Innovative; H.Hill The Role of Category Management in Hair Colourants: Bristol-Myers S.Hogarth-Scott & I.Walters Concessions Management in Department Stores: The Debenhams Luggage Department; M.Kirkup & P.Gaffney CWS Retail; Responsible Product Development; J.Temperley & M.Kirkup Halfords Motor Oils (A): A Case of Success by Design; M.Kirkup, P.Walley & J.Temperley Halfords Motor Oils (B): Translating Consumer Needs into Products; M.Kirkup, P.Walley & J.Temperley 'Main New England' at Debenhams: Developing a New Range; G.Lea-Greenwood & C.Moore & B.Oldfield Sainsburys and Shaws: Reflections on Making an Acquisition a Reality; D.Musket Buying Operations at Boots the Chemist: The Case of a Product Range Update; R.Varley Being Smart - Developing Customer Loyalty at Chelmsford Star Co-operative Society; P.Ward, H.Gardner & H.Wright 'Operation Retail': Marketing Location to Retailers; G.Warnaby Shrink Busters! A DIY Case in Financial Management and Control; R.Schmidt, B.Oldfield & D.Leaver
