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基本説明
New in paperback. Hardcover was published in 1995. This unique book stress the importance of the Asia Pacific region in the context of the international strategies of the firm.
Full Description
This unique book stresses the importance of the Asia Pacific region in the context of the international strategies of the firm. It argues that the crisis in Asia - while being serious - is a temporary phenomenon only and that the need remains for Western firms to boost their position both in Asia and against Asian competition. This requires an increased understanding of Asian markets, Asian firms and Asian business cultures and logic. The authors advise Western firms to approach their operations in Asia strategically, both in terms of competing for customers and resources, as well as co-operating in joint ventures and alliances. They encourage managers to question many of their traditional Western business assumptions and to move towards a regional organisation and a more regional style of management.
Contents
The Strategic Importance of Asia Pacific Formulating Strategies for Asia Pacific Asia as a Market The Players Asian Business Logic Competing Co-operating in Country-Based Partnerships Co-operating in Global Partnerships Organising Managing Human Resources The Future of the Asia Pacific Region
