Full Description
Disaster Communications in a Changing Media World, Third Edition provides valuable information for navigating these priorities in the age of evolving media. The emergence of new media like the Internet, email, blogs, text messaging, cell phone photos, and the increasing influence of first informers are redefining the roles of government and media. The tools and rules of communications are evolving, and disaster communications must also evolve to accommodate these changes and exploit the opportunities they provide. This book illuminates the path to effective disaster communication, including the need for transparency, increased accessibility, trustworthiness and reliability, and partnerships with the media.
Contents
1. Communications: The Critical Function
2. The Changing Media World
3. The "New" Newsroom
4. Disaster Coverage Past and Present
5. Principles of a Successful Communications Strategy
6. Application of Communications Principles to all Four Phases of Emergency Management
7. Disaster Communications Audiences
8. How to Adapt to the Changing Media Environment
9. Case Studies
10. Climate Change
11. Communicating During a Public Health Crisis
12. Building an Effective Disaster Communications Capability in a Changing Media World
