Full Description
The eighth edition of this seminal guide is designed to support public health practitioners in keeping up-to-date amid the rapidly changing, complex challenges and contexts facing population health in the twenty-first century.
Suitable for both undergraduates and postgraduates across a range of professions, the Practical Guide provides theories, principles and competencies for effective health promotion in multiple settings. The book is organised into three parts, covering an overview of the public health landscape, the essentials of planning and management, and how to develop capabilities across a range of activities.
The text has been fully updated to examine new issues facing public health, including restructuring of the UK sector post-European Union; COVID-19 and its public health impact and legacy; economic and cost of living influences on population health; and the role of the internet and social media misinformation.
Includes promotion of healthier living, working with communities and effective communication
Outlines new research on the comparative effectiveness of different approaches to health promotion and public health practice
Explores the increasing influence of the internet, both in terms of its use for health promotion and its negative influence on wellbeing and health
Describes changes to the structure and organisation of public health in the UK, including the latest policies and national strategies
Accessible writing style - makes it easy to learn and remember
Case studies bring theory to life
Practice points help readers structure study
Latest evidence on the response to the COVID-19 pandemic - a permeating theme throughout the book
All policy sections updated to reflect current policy frameworks and agendas
New health data plus recent research on the comparative effectiveness of different approaches to health promotion and public health practice
All case studies replaced with current scenarios; more global examples of public health and health promotion action
Fully updated references and practice examples
Contents
PART 1 Thinking About Health, Health Promotion, and Public Health
1. What Is Health?
2. What Is Health Promotion?
3. Who Promotes Health?
4. Values and Ethical Considerations in Health Promotion and Public Health
PART 2 Planning and Managing Health Promotion and Public Health Practice
5. Planning and Evaluating Health Promotion and Public Health Interventions
6. Identifying Health Promotion and Public Health Practice Needs and Priorities
7. Evidence and Research for Health Promotion and Public Health Practice
8. Skills of Personal Effectiveness
9. Working Effectively With Other People
PART 3 Competencies in Health Promotion and Public Health Practice
10. Fundamentals of Communication in Public Health
11. Using Communication Tools in Health Promotion and Public Health Practice
12. Educating for Health
13. Working With Groups to Promote Health
14. Enabling Healthier Living Through Behaviour Change
15. Working With Communities
16. Influencing and Implementing Public Health Policy
