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Full Description
Today, being a professional photographer is about much more than the ability to make a technically perfect image, and photographers need to use many other skills that go beyond the production of a photograph. What are the relationships between photographer and clients really like? How should you prepare for a special effects shoot? What steps should you take to protect your equipment while shooting on location? In Photographers at Work, photographer and best-selling author Martin Evening examines these issues and much more, offering advice to help you succeed in an ever-changing-and challenging-field. Answers to these questions will give you the practical information and guidance you need to make it as a photographer in the creative fields of editorial, design, or advertising.This book takes an in-depth look at the industry, covering key topics that every working photographer needs to know-from working with models, to the legal and safety issues of working on location, to owning and running a studio, securing clients and work, and handling the complex finances of a business. While sharing his personal experience, Evening also introduces you to 18 working photographers and industry pros through video and written interviews in which they share their perspectives on this rapidly changing industry and offer advice to help you succeed as well.Includes links to 12 video interviews (more than 3 hours total runtime) by many of the featured photographers in the book, offering more image examples, anecdotes, and insights into the lives of working photographers.Provides access (available to all readers!) to downloadable Reader's Supplement, a 55-page guide that includes key concepts, terms and definitions, learning objectives, discussion questions, assignments, additional resources, and links to featured photographers.Focuses on all the skills a photographer needs to succeed-from handling the hidden costs of running a studio to finding and working with models to insuring a business.Offers essential tips on how to get started as a photographer, such as where to find clients and how to keep them.
Contents
IntroductionChoosing a career as a photographerLearning from mistakes. Shoot what you know (Know your subject matter and developing a style)How good are you, really? 10,000 hours experience (how experience builds the more you shoot)Matt Wreford profile (perspective of a relative newcomer)Business skills The essential business skills every photographer needs to know Where photography and business meetDeveloping good production skills. What's the day rate?The true cost of running a businessThe client's perspectivePaying attention to the detailsCashflow crises and how to avoid themDodgy dealsEmployment and insuranceIt's your copyrightMike Laye profile (discussing career as an arts photographer and copyright)Working with clientsHow to find them, how to work with them, how to keep themWho do you want to work for?Communications agencies: advertising and designPR companiesEditorialDirect clientsBook publishingRecord companiesPicture librariesGetting noticedBuilding contactsNetworkingAwards and building on successSelf-analysis and editing your portfolioGetting TechnicalFrom F stops to PhotoshopCamera systemsMedium format systemsDigital SLRsShooting videoShould you rent or buy?Digital trainingComputer softwareImage editingImage managementBusiness softwareReliance on technology (and when to upgrade).Jeff Schewe profile (discussing digital technology)Photographing PeopleWorking with models, celebrities and people on the streetStreet photographyWorking with modelsFinding modelsBooking modelsPlanning a model shoot scheduleShooting tipsWorking with child modelsThe celebrity interviewPrivacy issuesJulian Calder profile (portraits)Eric Richmond profile (portraits, performing arts and dance photography)Stuart Weston profile (studio fashion)Photographing on LocationTravels with your cameraPlanning ahead (Google Earth and other Internet resources + apps)Keeping it simpleEquipping for location (camera equipment and more)Officialdom and legal issuesLocation services.Marc Schlossman profile (reportage photography)Thomas Fahey profile (fashion location photography)Keeping safeTeamworkPreparing for the unpredictablePeter Andreas profile (architectural photography)Peter Hince profile (advertising and underwater photography)In the StudioEquipment, costs and alternatives Owning and running a studioEquipping a studioThe hidden costsCraig Robertson profile (food photography)Bob Marchant profile (special effects liquids photography)The hire studio alternativeA portable studioBeyond the studio (retouching and special effects)Carl Lyttle Profile (combining photography and 3D)Fine artExploring the art marketHow do you become an artist?Printing your workOutlets for selling artCharlie Waite profile (landscape photography)Karena Perronet-Miller profile (India reportage photography)
