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Full Description
Marketers engaged in managing a modern website must quickly determine and deliver the most relevant, personalized experiences at each touchpoint across their digital properties for an often diverse visitor population. The Adobe Target solution (one component of the Adobe Digital Marketing Cloud) provides an optimization solution with intuitive but sophisticated capabilities that leads marketers through the essential steps of optimizing and personalizing their content, clearly showing them which content increases conversion lift and revenue.In Adobe Target Classroom in a Book, seasoned Target veteran Brian Hawkins introduces new users to the basic concepts of website optimization, including A/B testing, audience targeting, segmentation, and recommendation. Brian goes on to provide a thorough introduction to the Adobe Target solution, with lessons on setting up customer offers, testing campaigns, custom segmentation, multivariate test, and reporting. It includes best practices as well as countless tips and techniques to help you become more productive with the software. You can follow the book from start to finish or choose only those lessons that interest you.Classroom in a Book (R), the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does-an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.
Contents
1. Adobe Target and Optimization Today 2. Enabling Optimization with the Mbox 3. Using Target Standard 4. Activities: Key Tools in Your Optimization Tool Belt 5. Segmentation and Targeting 6. Understanding Test Results: Real-time Reporting 7. The Adobe Target Profile: The Key to Advanced Optimization 8. Exploring the Adobe Target Mechanics 9. Speeding Up with Automation 10. Adobe Target and Tag Management: The Future of Testing 11. Integrating with the Adobe Marketing Cloud
