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Full Description
"What sets this title apart is the authors' deep insight of how to leverage the Facebook API to create wildly successful applications. They even provide instructions of how to a/b test, track, and analyze metrics to increase the exposure and engagement of your applications. Their knowledge is practical and after putting their techniques to use, my applications have achieved better results."-Joseph Annuzzi, Jr., App Architect, PeerDynamic.comWith more than 250 million active users, Facebook is the world's #1 social networking platform. But developing successful Facebook applications presents unique challenges, both technical and nontechnical. Now, two of the world's most experienced Facebook developers show you exactly how to meet those challenges. Essential Facebook Development offers insider guidance and up-to-the-minute best practices for the entire application lifecycle: design, coding, testing, distribution, post-launch monitoring, metrics, and even application marketing.Using extensive real-world examples, John Maver and Cappy Popp reveal why some Facebook applications succeed brilliantly while others fail. Next, they walk through building a complete application using every major component of the Facebook platform. Maver and Popp thoroughly cover Facebook's most important new features, including Facebook Connect, and provide extensive information available nowhere else-from measuring application success to monetization. Coverage includesThorough introductions to Facebook's current architecture, integration points, and development technologiesDiscussion of successful Facebook applications-and what makes them successfulWhat every developer must know about Facebook's Terms of ServiceCreating an effective application infrastructureCreating canvas pages with FBML and IFramesAdding support for profiles, application tabs, and messagingIncorporating JavaScript into Facebook applications with FBJSIntegrating Facebook into external sites with Facebook Connect and the Facebook JavaScript Client LibraryDebugging techniques for Facebook applicationsSpreading, monitoring, and tuning applications
Contents
Preface xviPart I: Introduction to Facebook ApplicationsChapter 1: Facebook Applications: The Basics 3Chapter 2: Making Great Applications 21Chapter 3: Platform Architecture Overview 31Chapter 4: Platform Developer Tools 49Chapter 5: Facebook Terms of Service and Application Programs 69Part II: Developing ApplicationsChapter 6: The Basics of Creating Applications 83Chapter 7: Building the Canvas 107Chapter 8: Updating the Profile 133Chapter 9: Feed Stories, Feed Forms, and Templates 155Chapter 10: Publisher, Notifications, and Requests 193Chapter 11: FBJS, Mock AJAX, and Flash 243Part III: Integrating Facebook into an External WebsiteChapter 12: Facebook JavaScript Client Library 315Chapter 13: Facebook Connect 343Part IV: Post LaunchChapter 14: Measuring Application Success 369Chapter 15: Spreading and Monetizing Applications 385Chapter 16: Improving Application Performance and Workflow 399Part V: AppendicesAppendix A: Resources 421Appendix B: Beta Features 423Index 427
