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Full Description
This is not another SEO book written for marketing professionals. Between these covers you'll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:Help more people find your siteHelp users find content within your siteEncourage return visitsThe path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You'll find the big ideas behind these technologies and real world examples, illustrating that you don't have to compromise the user experience to create search engine friendly, findable websites.Although this book illuminates a broad range of findability strategies, one common theme pervades:Web standards + compelling content = improved findability = more successful sitesYou'll find even more findability guidance on the book's companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.
Contents
Chapter 1 Introducing Findability Chapter 2 Markup Strategies Chapter 3 Server-Side Strategies Chapter 4 Creating Content that Drives Traffic Chapter 5 Building a Findable Blog Chapter 6 Adding Search to Your Site Chapter 7 Preventing Findability Roadblocks Chapter 8 Bring Traffic Back With a Mailing ListChapter 9 Putting Findability Into PracticeIndex
