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Full Description
If you're like most business professionals, you could be losing $10,000, $100,000, or even $1 million a month on the Web! Catapulting your business online is easier than you may think. Thanks to new and emerging developments in Web technology, you can immediately reach more new customers - free. Plus, you can better leverage your "traditional" Internet marketing to get more traffic from the search engines and free publicity from the press. Internet marketing veteran and Entrepreneur columnist Catherine Seda reveals how to attract new customers, search engine spiders and the press, simultaneously. Use this approach to skyrocket your sales while building your brand. This book reveals the insider secrets of how to: * Capitalize on social media, such as blogs, podcasts, and online video, while watching your profits soar from search engines, e-mail, and affiliate marketing. * Maximize your exposure by building your online reputation as an industry expert. * Recognize search engine spammers who will get your site banned and kill your cash flow. * Mimic the successful Internet marketing techniques that have elevated the status of well-known sites.* Avoid making the "Top 10" Internet marketing mistakes as revealed by industry leaders. This "non-techie" book is for: consultants, entrepreneurs, corporate marketers, students, investors, journalists and adventurers.
Contents
Intro Who Should Read This Book? How This Book Is Organized What This Book Doesn't Cover Part I: Using Public Relations for Long-Term Success Chapter 1. Winning the SEO Battle What Is Search Engine Marketing? Think Theme Content Is King Popularity Matters Avoiding the Spam Police Seven Spamming Sins SEO Professionals: Snakes and Saints Tips to Remember Chapter 2. Leveraging Articles for the Web Golden Opportunities You, the Expert Customization Quickies The Mighty Byline Getting Paid for Your Own Publicity Tips to Remember Chapter 3. Blogging for Business Anyone Can Do It Stop Persuading, Start Engaging Emerging from the Clutter Set Your Blog Free with Feeds and Pings Attract Good Press, Fight Bad Press Spammers and Sploggers Tips to Remember Chapter 4. Networking in Social Media Your Profile Is a Marketing Tool The Friend Factor Tagging, the Social Bookmark Going Viral with Video Marketing Through Mashups Tips to Remember Chapter 5. Broadcasting Your Message The Newsworthy Story Press Releases with Power Famous on Internet Radio and Podcasts Why Webinars Work Feed the Press Tips to Remember Part II: Making Online Advertising Profitable for Your Business Chapter 6. Connecting Through E-Mail Creating Your Community Get Personal Timing Is Everything The Irresistible Offer Maximum Exposure Tips to Remember Chapter 7. Unleashing an Affiliate Force Affiliates: Friends or Foes? Instant Networks Homegrown Teams Communication Is Key Cross-Selling as an Affiliate Tips to Remember Chapter 8. Maximizing Pay-Per-Click PPC as a PR Tool Optimizing Your Landing Pages The Evils of Click Fraud Getting Neighborly Through Local Search Converting Customers with Pay-Per-Call Tips to Remember Chapter 9. Reaching Out Through Contextual Advertising The Need for Transparency Demographic and Behavioral Targeting Repositioning Your Ad Copy Direct Links vs. Tracking Links From Bad to Ugly Profiting as a Publisher Tips to Remember Chapter 10. Targeting Shopping Communities Selling in a Community The Smart Strategy for Search A Shot at Fame Your Customers Are Talking Your Competitors Are Leaking Tips to Remember In Conclusion Index
