Full Description
In this detailed yet readable legal analysis, the authors thoroughly evaluate the connections between intellectual property and the sports and entertainment industries, covering everything from copyrights and patents to trademarked logos and marketing strategies.
This complete survey of intellectual property law in the sports and entertainment industries evaluates the key connections between these arenas and provides an overview of trademark law for sports. The authors clearly explain the rights of publicity and privacy for entertainers and athletes, the ethical considerations involved in obtaining and using intellectual property, and how licensing agreements relate to intellectual property law. The detailed, up-to-date legal analyses are written by practitioners in the field for those without legal expertise, yet still contain useful information to the legal community. The book covers all forms of intellectual property, including copyright, patents, trademarks, trade dress, trade secrets, and the right of publicity. It will also discuss marketing, broadcasting, films and books, sports equipment, international considerations and trade issues, and intellectual property in cyberspace.
Contents
1 Introduction
2 The Nature of Marketing
Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Lawrence Ruddell
3 What's with the Dimples on a Golf Ball? Patents in the Sports and Entertainment Industries
4 Who Is the King of the Road? Copyright in the Music Business
5 Mickey Mouse and Copyrights
6 Broadcasting and Licensing Rights
7 March Madness® and Trademarks
8 Trade Dress and Boutique Golf Clubs
Walter T. Champion and Tina Y. Burleson
9 Trade Secrets
Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Joey Barajas
10 The Right of Publicity
11 Unjust Enrichment
Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Joey Barajas
12 Unfair Competition
Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Joey Barajas
13 Deceptive Trade Practices
14 Domain Names
15 Intellectual Property in Cyberspace
16 The Branding of Johnny Football
17 International Aspects
18 Advocacy and Litigation Strategy
Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Joey Barajas
19 Ethical Considerations
20 Hip Hop and Intellectual Property
Notes
Selected Bibliography
Index
About the Authors
