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Full Description
With unequaled insight, business experts profile 12 outstanding, sustainable, small- to medium-sized enterprises and explain how their green strategies and methods have helped them succeed.
A Simple Path to Sustainability: Green Business Strategies for Small and Medium-Sized Businesses is designed specifically to help smaller enterprises share in the benefits that flow from sustainability. Built around case histories showcasing 12 small to medium-size enterprises (SMEs) that have outstanding records of sustainability, this unique, hands-on guide will help readers choose and develop sustainability strategies and undertake the marketing and management initiatives necessary for success.
The studies collected here detail each company's journey from initial idea through building a new culture, engaging stakeholders, gaining competitive advantage, and planning for the future. Each study also covers the challenges encountered, successes and failures, and lessons learned. Cases are centered around distinct themes, including a marketing/public relations perspective, a risk management perspective, an organizational culture perspective, and a new product development perspective. Taken as a whole, these stories do more than inform. They will inspire managers to become green entrepreneurs, undertaking sustainable strategies that can reap surprising benefits.
Contents
Preface
Fred Andreas
Chapter Summaries by Industry Focus
PART I: OVERVIEW
ONE: Introduction
Graham Russell
TWO: Measuring Costs and Benefits
Elizabeth S. Cooperman and Elizabeth R. Brost
PART II: SUSTAINABILITY CASES FOR SMALL TO MEDIUM-SIZED FIRMS
Environmental Products
THREE: Eco-Products
Christopher Thorp and Sharen A. Durst-Aldridge
Sustainable Architecture
FOUR: Barrett Studio Architects, Boulder, Colorado
Fred Andreas
Contributing research by Clay Chase, Pamela Goodrich-Yohe, David Jacobs, and Christopher Thorp
FIVE: Forest City: The Evolution of Sustainability in Forest City's Development of Stapleton
Fred Andreas
Prime contributing author Pamela Goodrich-Yohe
Contributing researcher and author Robin Groppi
Green Hospitals
SIX: Boulder Community Hospital
Blair Gifford, Carrie Yasemin Paykoc, and Alan Romero
Green Printing
SEVEN: The Digital Frontier
Kenneth Bettenhausen and Natasha Gleichmann
Contributing research by Jennifer Mich
Sustainable Banking
EIGHT: Boulder Valley Credit Union: "Better Banking Naturally"
Elizabeth S. Cooperman
Contributing research by Clint McCarver
Sustainable Brewing
NINE: New Belgium Brewery
K. J. McCorry
Contributing research by Liz Lowry and Maria Elena Price
Recycling
TEN: Guaranteed Recycling Xperts: A Cleantech Business That Wasn't
Graham Russell
Machine Work Services
ELEVEN: Denver Machine Shop: Sustainability through Four Generations
Stephen R. Bernard
Socially Responsible Investing
TWELVE: First Affirmative Financial Network: Responding to Socially Conscious Market Demand
Graham Russell
Zero-Waste Hospitality
THIRTEEN: Boulder Outlook Hotel
Natasha Gleichmann and Kenneth Bettenhausen
Contributing research by Jamie M. Dandar
PART III: OVERALL LESSONS
FOURTEEN: Overall Sustainability Lesson: Why Small and Medium-Sized Firms Should Invest in Sustainability
Blair Gifford
Glossary
Index
About the Editors and Contributors
