２１世紀の国際ビジネス（全３巻） International Business in the 21st Century : [3 volumes]

Keillor, Bruce D. (EDT)/ Kannan, Vijay R. (EDT)

Praeger Publishers Inc（2011/05発売）

• ページ数 1000 p.
• 言語 ENG
• 商品コード 9780313379482
• DDC分類 338.88

基本説明

The first volume, Are You Ready? Preparing for International Operations, covers issues related to establishing an international business. Volume two, Going Global: Implementing International Business Operations, is about actually getting your business up and running. Volume three, Staying on Top: Crucial Issues for International Business in the 21st Century, discusses the many things that impact anyone doing business in the international arena.

Full Description

This comprehensive, three-volume set covers every aspect of international business operations and offers a detailed discussion of important issues looming on the horizon.

Covering an array of topics critical to today's business leader, International Business in the 21st Century is comprised of three volumes. The first volume, Are You Ready? Preparing for International Operations, covers issues related to establishing an international business, including assessing your export readiness and finding financing. Volume two, Going Global: Implementing International Business Operations, is about actually getting your business up and running. Volume three, Staying on Top: Crucial Issues for International Business in the 21st Century, discusses the many things that impact anyone doing business in the international arena, from cultural differences to the challenges of international threats and terrorism.

Bridging the gap between the business world and the academic world, the set provides a comprehensive breakdown of the specific topic areas associated with firm preparedness, improving efficiencies, and the often-overlooked areas of operational risk. With this set in hand, business leaders will better understand how to get involved and how to stay ahead of the curve in international markets.

Contents

Introduction
Bruce D. Keillor
Part 1: Emerging Issues in the International Environment
1. Security Countermeasures and the Global Supply Chain: Striking the Balance
Andrew R. Thomas
2. The Sustainability Imperative
Mary McNally and Timothy J. Wilkinson
3. Emerging Markets, Transitional Economies, and Emerging Market Multinationals
Lance Eliot Brouthers and Ted Barber Randall
4. An International Marketing Manifesto
Michael R. Czinkota and Ilkka A. Ronkainen
5. Reaching the International Consumer: An Assessment of the International Direct Marketing Environment
Timothy J. Wilkinson, Anna McAlister, and Scott Widmier
6. Intellectual Property Protection around the Globe
Masaaki Kotabe
Part 2: Social Responsibility, International Ethics, and Threats
7. Social Responsibility as Strategy
Tracy L. Gonzalez-Padron
8. Business Ethics across Cultures
Terri L. Rittenburg
9. The Risk of Adopting Disruptive Technology to Gain Global Competitive Advantage
Nancy Napier, Gary Garrison, and Michael Harvey
10. Terrorism: Vulnerability and Risk
Llewellyn D. Howell
11. Global Web and Culture
Nitish Singh and Hongxin Zhao
Part 3: How to Stay Ahead of the Competition
12. Demographic Trends: The Changing "Face" of the Global Market
Tracy Scott and Dana-Nicoleta Lascu
13. The Logistics Challenge in International E-Commerce
Kefeng Xu, Timothy J. Wilkinson, and Lance Eliot Brouthers
14. The Development and Future Potential of the Maquiladoras
John P. McCray, Lance Eliot Brouthers, and Timothy J. Wilkinson
15. Using Social Media to Promote Global Organizations
Kristi Drake and Sarah N. Keller
Index
About the Editors and Contributors