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Full Description
This volume looks at how the new capabilities of Web 2.0 are changing the worlds of celebrity fandom and gossip.
With Ashton Kutcher's record-breaking "tweeting" more famous than his films, and Perez Hilton actually getting more attention than Paris, the actress often covered in his blog, the worlds of celebrity celebration and online social networking are pushing the public's crush on the famous and infamous into overdrive. Celeb 2.0: How Social Media Foster Our Fascination with Popular Culture explores this phenomenon.
Celeb 2.0 looks at how blogs, video sharing sites, user-news sites, social networks, and message boards are fueling America's already voracious consumption of pop culture. Full of fascinating insights and interviews, the book looks at how celebrities use blogs, Twitter, and other tools, how YouTube and other sites create celebrity, how Web 2.0 shortens the distance between fans and stars, and how the new social media influences news reporting and series television.
Chronologies chart the rise of celebrity entertainment reporting, celebrity journalists, reality television, and mash-up culture
Includes an index of key terms related to social networking as well as key players in social media development and social media celebrities
Contents
ACKNOWLEDGMENTS
INTRODUCTION
1. THE STALKERAZZI: STALKING STARS IN THE BLOGOSPHERE
2. THE BLOGEBRITIES: WIELDING THE POWER OF THE KEYSTROKE
3. REALITY TELEVISION BLOGS: MAKING REALITY MORE REAL
4. CELEBRITY HOT SPOTS: ENGAGING FANS THROUGH BLOGS
5. YOUTUBE STARS: SHOOTING FOR FAME AND FORTUNE
6. FROM MEMES TO MASHUPS: CREATING CONTENT FROM CONTENT
7. MUST-NOT-SEE TV: MOVING TELEVISION VIEWERS ONLINE
8. MUSICIANS ON MYSPACE: BRINGING MUSIC TO THE MASSES
9. FROM SILVER SCREENS TO COMPUTER SCREENS: MARKETING MOVIES ON MYSPACE
10. FAN CHATTER MATTERS: MEETING UP ON MESSAGE BOARDS
11. MUSIC MESSAGE BOARDS: FUELING FANATICAL FANS
12. FROM MAINSTREAM TO SOCIAL MEDIA: GIVING POWER TO THE PEOPLE
13. PRIMETIME SOCIAL MEDIA: ADDING ONLINE TO STORY LINES
CONCLUSION
NOTES
INDEX



