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基本説明
A research project sponsored by the Institute for Global Management, University of Maryland University college, and DaimlerChrysler A.G.
Full Description
From extending successful brands into exotic new markets to tapping talent in virtual teams to building ultra-complex supplier and distributor networks, today's executives and managers must consider the international implications of every decision they make. Certainly, globalization has its detractors, but for business leaders, the issue is not to debate the merits of globalization but to learn how to thrive in the global marketplace. In Borderless Business the authors tackle every major dimension of business—from marketing to human resource management to supply chains to accounting and finance—and demonstrate how they play out in a global context. Each chapter describes the new skills and competencies that managers must master in order to lead their companies in this environment. Featuring current data and dozens of case examples and applications from around the world, Borderless Business will serve as a practical handbook for executives and managers and an indispensable text for students of international business.
From extending successful brands into exotic new markets to tapping talent in virtual teams to building ultra-complex supplier and distributor networks, today's executives and managers must consider the international implications of every decision they make. To put the magnitude of global business in context, consider that between 1820 and 1992 world population increased 5-fold, world income 40-fold, and world trade 540-fold. And in the past decade, the pace of change has only accelerated, with the Internet, for example, making connections instantaneous and ubiquitous—and global aspirations attainable for even the smallest of enterprises.
Certainly, globalization has its detractors, but for today's business leaders, the issue is not to debate the merits of globalization but to learn how to thrive in the global marketplace. In Borderless Business the authors tackle every major dimension of globalization —from marketing to human resource management to supply chains to accounting and finance—and demonstrate how these issues play out in a global context. Each chapter describes the new skills and competencies that managers must master in order to lead their companies in this environment, where every management challenge is amplified. Featuring current data and dozens of case examples and applications from around the world, Borderless Business will serve as a practical handbook for executives and managers and as an indispensable text for students of international business.
Contents
\oreword Overview: Forces Shaping the Global Business Environment SECTION I. FOCUSING ENTERPRISE OPERATIONS Strategy in a Global Context Marketing across the World Managing Global Supply Networks Human Resources Development Strategy SECTION II. LEVERAGING THE ENVIRONMENT Trade and Government relations The Fragmented Legal Environment of Global Business Managing Country Risk SECTION III. ADDING ENTERPRISE VALUE Managing Knowledge in the Extended Enterprise International Accounting, Taxation, and Corporate Governance Road Map To Changing Financial Environment SECTION IV. MOBILIZING CREATIVITY AND COMMITMENT The Global Leader Cultivating Global Teams: Diversity Management Squared Toward the Transnationalization of Corporate Culture Ethics and Corporate Social Responsibility Conclusions: An Emerging Global Management Paradigm About the Editors and Contributors Index
