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Were you looking for the book with access to MyEconLab? This product is the book alone, and does NOT come with access to MyEconLab. Buy Economics for Business 6th Edition by Sloman with MyEconLab access card, (9780273792598) if you need access to the MyEconLab as well, and save money on this brilliant resource. Economics for Business' covers all the current issues facing today's business world. Up-to-date case studies cover everything from the impact of the financial crisis to the examination of specific businesses. Want to see economics in action? Search online for the Sloman Economics News Site - a blog that's updated several times a week with current affairs and topical stories....all linked into your textbook so you can explore the background to the issues more deeply.
Contents
Guided tourPrefaceAbout the authorsPublisher's acknowledgementsPart A BUSINESS AND ECONOMICS1 The business environment and business economics2 Economics and the world of business3 Business organisationsPart B BUSINESS AND MARKETS4 The working of competitive markets5 Business in a market Costs of production10 Revenue and profitPart E SUPPLY: SHORT-RUN PROFIT MAXIMISATION11 Profit maximisation under perfect competition and monopoly12 Profit maximisation under imperfect competitionPart F SUPPLY: ALTERNATIVE STRATEGIES13 An introduction to business strategy14 Alternative theories of the firm15 Growth strategy16 The small-firm sector17 Pricing strategyPart G relations19 Investment and the employment of capitalPart H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS20 Reasons for government intervention in the market21 Government and the firm22 Government and the marketPart I BUSINESS IN THE INTERNATIONAL ENVIRONMENT23 Globalisation and multinational business24 International trade25 Trading blocsPart J THE MACROECONOMIC ENVIRONMENT26 The macroeconomic environment of business27 The balance of payments and exchange rates28 Banking, money and interest rates29 Business activity, employment and inflationPart K MACROECONOMIC POLICY30 Demand-side policy31 Supply-side policy32 International economic policyWeb appendix W:1Key ideas K:1Glossary G:1Index I:1
