International Business, Plus MyManagementLab with Pearson Etext (Global)

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International Business, Plus MyManagementLab with Pearson Etext (Global)

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  • 商品コード 9780273765967
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Full Description


This package includes a physical copy of International Business Global Edition, 7/e by Ricky W.Griffin and Michael Pustay, as well as access to the eText and MyManagementLab. For International Business courses. Successfully prepare students for the international marketplace. International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy. Accompanied by MyIBLab! See the hands in the air, hear the roar of discussion-be a Rock Star in the classroom. MyIBLab makes it easier for you to be a Rock Star in the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources.

Contents

Part 1Business Chapter 2: Global Marketplaces and Business Centers Chapter 3: Legal, Technological, Accounting, and Political Environments Chapter 4: The Role of Culture Chapter 5: Ethics and Social Responsibility in International Business Part 2: The International Environment Chapter 6: International Trade and Investment Chapter 7: The International Monetary System and the Balance of Payments Chapter 8: Foreign Exchange and International Financial Markets Chapter 9: Formulation of National Trade Policies Chapter 10: International Cooperation Among Nations Part 3: Managing International Business Chapter 11: International Strategic Management Chapter 12: Strategies for Analyzing and Entering Foreign Markets Chapter 13: International Strategic Alliances Chapter 14: International Organization Design and Control Chapter 15: Leadership and Employee Behavior in International Business Part 4: Managing International Business Operations Chapter 16: International Marketing Chapter 17: International Operations Management Chapter 18: International Financial Management Chapter 19: International Human Resource Management and Labor Relations

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