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Full Description
This book is suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering.The subject of innovation management is often treated as a series of separate specialism's, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process.Written in an accessible style, this title sets three key areas for the student: Innovation management, managing technology and knowledge and new product development.As innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms, Innovation Management and New Product Development will give you some insight into the problems faced by firms as they try to develop innovative products that will help them survive and prosper. This new edition includes new large sections on entrepreneurship, process innovation and counterfeit and imitation. Also this edition includes brand new cases covering new developments in the industry including CSI-DNA Fingerprinting, folding shipping containers.
Contents
Part 1Chapter 1: Innovation Management: An Introduction Chapter 2: Entrepreneurship and Market AdoptionChapter 3: Managing Innovation within Firms Chapter 4: Process Innovation and Operations Management Chapter 5: Imitation, Counterfeit Products and Intellectual Property Part 2: Managing Technology and Knowledge Chapter 6: Managing Organisational Knowledge Chapter 7: Strategic Alliances And Networks Chapter 8: Knowledge Transfer and Open Innovation in Innovation Chapter 9: Management of Research & Development Chapter 10: Managing R&D projectsPart 3: New Product/Service DevelopmentChapter 11: Product & Brand Strategy Chapter 12: New Product Development Chapter 13: New Service Development Chapter 14: Packaging and Product Development Chapter 15: The Role Of Market Research In New Product DevelopmentChapter 16: Practical Steps to Help Innovation and New Product Development
