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'There are two people, and only two, whose ideas must be taught to every MBA in the world: Michael Porter and Henry Mintzberg.' - Forbes Magazine
The Strategy Process is a truly original and authoritative strategy textbook. The author team of Mintzberg, Lampel, Quinn and Ghoshal introduce a richness of theory and practice into this text, offering an ideal introduction for those who want to develop a deep understanding of strategy.
Now into its fifth edition, this text does not shy away from the complexity of strategy but rather seeks to illuminate where it can and encourage debate and reflection at every turn. It shows that strategy is intimately connected with organizational politics and individual management styles, and is firmly grounded in the real world rather than pushing pure theory.
As well as offering a comprehensive overview of the huge body of academic knowledge in this area, The Strategy Process encourages a practical perspective through 36 substantial case studies. From modern multinationals to the battlefields of 19th century Europe, this book shows that strategy is everywhere, and understanding it is essential.
Contents
Section 1 - Strategy
1. Strategies
2. Strategists
3. Formulating Strategy
4. Analyzing Strategy
5. Strategy Formation
Section 2 - Forces
6. Strategic Change
7. Cognition
8. Organization
9. Technology
10. Collaboration
11. Globalization
12. Values
Section 3 - Contexts
13. Managing Start-Ups
14. Managing Maturity
15. Managing Experts
16. Managing Innovation
17. Managing Diversity
18. Managing Otherwise
Cases
1 Robin Hood
2 Napoleon Bonaparte: victim of an inferior strategy?
3 Heineken
4 McDonald's
5 Procter & Gamble
6 QVC
7 Barbie vs Bratz
8 The European Airline Industry: Lufthansa in 2003
9 Cadbury Schweppes
10 Airbus versus Boeing: superjumbo and super risks
11 The casino industry
12 Managing European wealth
13 A note on the US wine industry 2007
14 Warner Brothers
15 The making of the iPod
16 Arnold Schwarzenegger (A): strategy or sheer willpower?
17 Novomed loses a client
18 Whisky Exchange
19 Outset Contemporary Art Fund (A)
20 Johnson & Johnson
21 Netflix1
22 Nintendo: fighting the video game console wars
23 Wipro Consulting Services in 2008: building an optimal global configuration in business and IT consulting industry
24 Tiscali UK: The rocky road to offshoring
25 Pixar
26 Natura: the magic behind Brazil's most admired company
27 Arista Records
28 HBO
29 Building emotional energy for renewal: Nissan
30 Even a clown can do it: Cirque du Soleil recreates live entertainment
31 A restaurant with a difference
32 Managing performance at Haier (A)
33 Sportsmake: a crisis of succession
34 Reorganization at Axion consulting (A)
35 Reorganization at Axion consulting (B)
36 Yahoo!
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